How much traffic do we need for A/B testing?

Enough for a result to reach significance in a reasonable window — in practice a few hundred conversions a month per variant. Below that, fix the obvious friction and page speed instead; testing with too little traffic produces confident nonsense.

Is CRO better than buying more traffic?

Usually, and the two compound. Lifting conversion from 1.5% to 2% makes every existing and future click worth a third more, which lowers your acquisition cost on every channel at once.

Will you rebuild our site?

Only if the evidence says so. Most gains come from a handful of targeted changes, and because we are also the engineering team, those get implemented rather than recommended.

Same traffic, more revenue

Conversion Rate Optimization

Conversion rate optimisation increases the share of visitors who complete a desired action. Work covers analytics and session review, friction analysis, landing page and checkout redesign, page speed, and structured A/B testing against a measured baseline.

Talk about conversion See the work

02GrowTraffic and leads, not impressions.

Starts from: ₹40k /mo
Typical timeline: Monthly, 3-month minimum

Tools & stack

GA4
Microsoft Clarity
Hotjar
Google Optimize alternatives
Lighthouse

Outcomes

Measured before changing: Baseline; Measured before changing
Where the money leaks: Checkout; Where the money leaks
Not redesigned on taste: Tested; Not redesigned on taste

9 deliverables

What's included

Find where the funnel leaks and fix it — usually cheaper than buying more traffic, and it makes every future click worth more.

Funnel and drop-off analysis
Session recording and heatmap review
Friction audit of forms and checkout
Landing page redesign and copy
Page speed and Core Web Vitals work
A/B and multivariate test programme
Trust, proof and objection handling
Mobile-specific conversion fixes
Monthly reporting on rate and revenue per visitor

4 steps

How it works

Typical timeline: Monthly, 3-month minimum

01
Measure the leak
Where people drop, on what device, at what step. Opinion-led redesigns are how sites get slower and convert worse.
02
Watch real sessions
Recordings and heatmaps show the confusion analytics only implies — the field people retype, the button nobody sees.
03
Fix the obvious first
Speed, form length, mobile layout and unclear next steps usually beat anything a test would find, and they need no traffic to justify.
04
Then test
Structured A/B tests on the remaining hypotheses, run to significance rather than stopped when the number looks good.