Are Instagram ads separate from Meta ads?

They run through the same Ads Manager, but treating them as one campaign with shared creative is the common mistake. Instagram placements need vertical, fast-hook creative; reusing a Facebook feed asset is why many accounts see Instagram underperform.

Do Reels ads actually work?

They are frequently the cheapest placement on Meta right now, because supply is high and many advertisers still do not produce vertical video. That advantage lasts only while that is true.

Do we need an influencer?

Not necessarily, though creator-style ads often outperform polished brand assets. Partnership ads let you run a creator's post from their handle, which usually beats the same content on a brand account.

Built for the feed

Instagram Ads

Instagram ads management covers advertising across the Instagram feed, Stories, Reels and Explore: placement-specific creative, audience and campaign structure, shopping tags for e-commerce, and reporting against cost per acquisition.

Talk about Instagram See the work

02GrowTraffic and leads, not impressions.

Starts from: ₹28k /mo + ad spend
Typical timeline: Monthly, 3-month minimum

Tools & stack

Meta Ads Manager
Instagram
Conversions API
CapCut
Canva
GA4

Outcomes

Native, not resized: 9:16; Native, not resized
Lowest cost placement: Reels; Lowest cost placement
Tagged and trackable: Shop; Tagged and trackable

9 deliverables

What's included

Instagram-native advertising — Reels, Stories and feed creative made for the placement, not resized from a Facebook ad.

Instagram-native creative: Reels, Stories, feed
Vertical video editing and captioning
Placement-specific copy and hooks
Audience research and campaign structure
Instagram Shopping and product tagging
Creator and partnership ad setup
Pixel and Conversions API tracking
A/B testing on hooks, formats and offers
Weekly optimisation and monthly reporting

4 steps

How it works

Typical timeline: Monthly, 3-month minimum

01
Creative for the placement
A square feed ad stretched into a Story performs badly and looks it. Each placement gets creative cut for its aspect ratio and viewing behaviour.
02
Hook in two seconds
Reels and Stories are skipped instantly. We test hooks specifically, separately from the rest of the creative, because that is where most of the variance sits.
03
Make it shoppable
Product tagging and catalogue setup, so interest converts without the extra tap that loses most of it.
04
Scale on cost per result
Winners get budget and fresh variations; fatigue is managed on a refresh cycle rather than noticed after performance drops.