Pipeline, not traffic
Lead Generation Services
Lead generation builds the full path from stranger to qualified enquiry: the offer, the landing page, the traffic source, the form, lead scoring, CRM routing and the follow-up sequence. It is measured on cost per qualified lead rather than on traffic.
02GrowTraffic and leads, not impressions.
- Starts from
- ₹50k /mo + ad spend
- Typical timeline
- Monthly, 3-month minimum
Tools & stack
- Google Ads
- Meta Ads
- GA4
- HubSpot
- Resend
- Google Tag Manager
- Looker Studio
Outcomes
- The metric that matters
- CPQL
- The metric that matters
- Speed-to-lead target
- <5 min
- Speed-to-lead target
- Sales sees the best first
- Scored
- Sales sees the best first
9 deliverables
What's included
A whole system — offer, landing page, ads, forms, routing and follow-up — measured on qualified leads, not clicks.
- Offer and lead-magnet design
- High-intent landing pages
- Paid and organic traffic to the offer
- Form design and progressive profiling
- Lead scoring and qualification rules
- CRM integration and routing
- Automated follow-up sequences
- Speed-to-lead alerting
- Reporting on cost per qualified lead
5 steps
How it works
Typical timeline: Monthly, 3-month minimum
- 01
Define 'qualified'
Written down with sales before anything launches. Most lead-gen disputes are really a disagreement about what counts as a lead. - 02
Build the offer
Something genuinely worth an email address. A thin PDF generates volume and no pipeline, which is worse than nothing because it hides the problem. - 03
Capture and route
Landing page, form, scoring and CRM routing wired together — with alerting, because response within five minutes massively outperforms response the next day. - 04
Nurture the rest
Most leads are not ready now. Sequences keep them warm so sales spends time on the ones that are. - 05
Report on pipeline
Cost per qualified lead and closed revenue by source, reconciled with your CRM — not form fills.
Insights
Further reading
Digital Marketing for Startups: What to Do in What Order
With a limited budget and no brand, the sequence matters more than the channels. Here's the order that works, and the expensive mistake almost every early-stage company makes first.
Facebook Ads vs Google Ads: Which One Should You Start With?
They solve different problems. One captures demand that already exists, the other creates it. Picking the wrong one first is the most expensive mistake in small-business advertising.
3 questions
Lead Generation Services — questions, answered
3 services
Pairs well with
The services clients most often run alongside this one.
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