Website & marketing

Privacy Policy Generator for Indian Websites & Meta Ads

Answer a few questions to get a privacy policy for your website or Meta lead form, written for India's DPDP Act.

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  • Nothing sent to our server

Law checked on 9 November 2026: DPDP Rules notified 13 November 2025, main duties from 13 May 2027.

Your business

Fields marked * appear in the policy as the contact for privacy questions.

Shown as the last updated date.

The person who answers privacy questions and complaints.

Leave empty to use the contact email.

Where you collect data

What you collect

Personal data

For example: GST number, company name, date of birth.

Tools you use

Each one adds the disclosures its own terms ask for.

Tools

Why you use it

Purposes

Keeping, sharing and rights

After your last contact. Processing logs are kept at least a year either way.

The DPDP Rules allow up to 90 days. The SPDI Rules, 2011 ask for grievances to be resolved within a month.

Does personal data leave India?
Who uses your service?

The DPDP Act lets people ask for notices in any language in the Eighth Schedule.

Made in your browser. Nothing you type is sent to our server; answers are saved only on this device.

Your privacy policy

A starting point, not legal advice. Have a lawyer review it if you handle health, financial or children's data, or anything sensitive.

Privacy Policy

[Business name]
Last updated: [date]

1. About this policy

[Business name] ("we", "us", "our") respects your privacy. This policy explains what personal data we collect, why we collect it, who we share it with, how long we keep it and the rights you have.

It covers our website and our forms on Facebook and Instagram, and any contact you have with us by phone, email or message.

We handle personal data in line with India's Digital Personal Data Protection Act, 2023, the rules made under it and other laws that apply to us.

Where we rely on your consent, we ask for it clearly, for example with a tick box or a submit button on a form that links to this policy. You can withdraw your consent at any time, as explained under "Your rights and choices".

This policy is in English. To read it in Hindi and Gujarati, or in another language listed in the Eighth Schedule to the Constitution of India, contact us and we will provide it.

2. Personal data we collect

We collect only the personal data we need for the purposes in this policy. Depending on how you deal with us, this may include:

  • Your name
  • Your email address
  • Your phone number, which may also be your WhatsApp number
  • Messages, photos and files you send us on WhatsApp, with your WhatsApp name and number
  • Device and usage data: your IP address, browser and device type, the pages you visit and how you reached our website, collected through cookies and similar technologies

If you choose not to give us some details, we may not be able to reply to you or provide the service you asked for.

3. How we use your data

We use your personal data only for these purposes:

  • To reply to your enquiries and send the quotes or information you ask for
  • To send you updates about your order, booking or request by phone, email, SMS or WhatsApp
  • To keep our website secure and to prevent fraud and misuse
  • To keep the records the law requires, such as tax invoices and accounts, and to respond to lawful requests from authorities

We will not use your data for a new purpose without telling you and, where the law requires, asking for your consent first.

In some cases the law allows us to use data without separate consent, for example to comply with a law, a court order or a lawful request from the government, or to respond to a medical emergency.

4. Forms on Facebook and Instagram

When you fill in one of our lead forms on Facebook or Instagram, Meta passes the details you submit to us. We use them only for the purpose stated in that form and in this policy, such as calling or messaging you about your enquiry.

We do not sell these details. Meta's own use of your data is covered by Meta's Privacy Policy.

5. Cookies, analytics and ad tools

Cookies are small files a website stores in your browser. Our website uses cookies it needs to work, such as remembering your choices.

You can block or delete cookies in your browser settings. If you block all cookies, some parts of our website may not work. Where the law requires, we ask for your consent before setting cookies that are not essential.

6. WhatsApp

If you message us on WhatsApp, we receive your WhatsApp name and number and the messages and files you send. We use them to reply to you and to send the updates you ask for. WhatsApp is a Meta service, and WhatsApp's Privacy Policy applies to your use of the app.

7. Who we share it with

We share personal data only when it is needed for the purposes above:

  • Service providers who work for us, such as hosting providers, email and cloud storage services and SMS services. They act on our instructions under a contract and may not use your data for their own purposes.
  • Meta, through the tools described above, under its own terms
  • Government authorities, courts or regulators, when the law requires us to

We do not sell your personal data.

8. Where your data is stored

Some of our service providers, including Meta, may store or process your data on servers outside India.

We transfer personal data outside India only as Indian law allows, and never to a country the Government of India has restricted by notification.

9. How long we keep it

We keep personal data only for as long as we need it for the purposes in this policy, or as long as the law requires:

  • Enquiries and leads: up to 2 years after our last contact with you, unless you become a customer
  • Records of how your data was processed (logs): at least one year, as India's data protection rules require

When we no longer need your data, or you withdraw your consent, we delete it and ask our service providers to delete it, unless a law requires us to keep it.

10. How we protect it

We take reasonable security safeguards to protect personal data, including encrypted connections (HTTPS), access limited to the people who need it, strong passwords, backups and records of who accesses data. We require our service providers to protect it too.

No system is completely secure. If a personal data breach affects you, we will tell you without delay what happened, its likely impact, what we are doing about it and what you can do. We will also report it to the Data Protection Board of India as the law requires.

11. Your rights and choices

Under India's data protection law, you can:

  • Withdraw your consent at any time, as easily as you gave it. This doesn't affect what we did before you withdrew it, but we may no longer be able to serve you.
  • Ask for a summary of the personal data we hold about you, how we use it and who we have shared it with
  • Ask us to correct, complete or update your data
  • Ask us to erase your data, unless we need to keep it for the purpose you gave it for or to comply with the law
  • Nominate another person to use these rights for you if you die or become unable to
  • Raise a grievance with us and, if you are not satisfied with our answer, complain to the Data Protection Board of India
  • Give, manage or withdraw your consent through a Consent Manager registered with the Data Protection Board of India, where one is available

To use any of these rights, email [contact email] from the email address or phone number you used with us, or mention it in your message so we can find your records. We will reply within one month of receiving your request.

12. Children

Our website and services are meant for adults. We do not knowingly collect personal data from anyone under 18. If you think a child has given us their details, contact us and we will delete them.

13. Contact and grievance officer

For questions about this policy or your personal data, or to raise a grievance, contact our Grievance Officer:

  • Name: [Grievance Officer's name]
  • Email: [contact email]
  • Business: [Business name]

We will reply within one month of receiving your message.

14. Changes to this policy

We may update this policy when our services or the law change. The date at the top shows when it was last updated. If the changes are significant, we will tell you on our website, or by email if we have your address, before they apply.

Using it for Meta lead ads

  1. 1Publish the policy as a page on your website, for example yoursite.in/privacy-policy, and link it in your footer.
  2. 2In Ads Manager, open the Instant Form and paste that page's link in the privacy policy section. Meta says the link can't be a PDF, an image or a file download.
  3. 3Accept Meta's Lead Ad Terms, then use the leads only for what your form promised. Those terms don't allow selling lead data.
  4. 4Running the Meta Pixel too? Meta's Business Tools Terms ask for a clear notice on every page it runs on, linking to this policy. A cookie banner with a link does it.

How to use it

  1. Fill in your business details, what you collect, the tools you use and why.

  2. Check the live preview. Every answer updates the policy as you type.

  3. Copy it as text or HTML, or download the .html file, and publish it as a page on your site.

What a privacy policy must say in India

The Digital Personal Data Protection Act, 2023 (DPDP Act) and the DPDP Rules, 2025 set out what you must tell people before you collect their personal data. Under section 5 and rule 3, the notice must give:

  • an itemised list of the personal data you collect, and the specific purposes;
  • how people can withdraw consent, as easily as they gave it;
  • how they can use their rights (access, correction, erasure, nomination and grievances) and complain to the Data Protection Board of India.

You must also publish the contact details of someone who can answer privacy questions (section 8(9), rule 9) and the time you take to answer grievances, which can't be more than 90 days (rule 14(3)). For anyone under 18 you need verifiable consent from a parent, and you may not track children or target ads at them (section 9, rule 10).

When the DPDP rules apply

The Rules were notified on 13 November 2025 (G.S.R. 846(E)) and start in three steps (rule 1):

FromWhat starts
13 November 2025Definitions and the Data Protection Board (rules 1, 2 and 17–21)
13 November 2026Registration of Consent Managers (rule 4)
13 May 2027Notice, consent, security, breach reporting, retention, children's data and people's rights (rules 3, 5–16, 22 and 23)

MeitY floated a proposal in January 2026 to shorten the 18-month runway; as of 9 November 2026 we found no notification changing these dates. Until section 44(2) of the Act takes effect, section 43A of the IT Act and the IT (SPDI) Rules, 2011 still apply: they already require a privacy policy on your website (rule 4) and a named grievance officer who resolves complaints within one month (rule 5(9)). Penalties under the DPDP Act go up to ₹250 crore (PIB, 17 November 2025).

What Meta asks for on lead ads

Meta requires a privacy policy to run lead ads. You paste its link into the Instant Form, and the link can't point to a PDF, an image or a download (Meta Business Help Centre). Meta's Lead Ad Terms (last updated 10 October 2025) say you must honour that policy, use lead data only as the person agreed, and never sell it. If you run the Meta Pixel, section 3(c) of the Meta Business Tools Terms asks for a clear notice on each page it runs on, explaining that Meta and others may use cookies to measure and target ads, and how to opt out. Section 7 of the Google Analytics Terms similarly asks you to disclose that you use it. The generator adds each disclosure when you tick the tool.

Common mistakes

  • Copying another company's policy that lists data you don't collect or tools you don't use.
  • Uploading the policy as a PDF, which Meta won't accept for lead forms.
  • No named grievance officer, or an inbox nobody reads.
  • Promising what you don't do, such as deleting leads after a year while your CRM keeps them for ever.

Running lead ads?

Our Meta ads team sets up lead ads with the policy and forms they need. You can also make a WhatsApp click-to-chat link for your follow-ups, or estimate a new site with the website cost calculator.

FAQ

Questions

Do I need a privacy policy for Facebook and Instagram lead ads?

Yes. Meta requires a privacy policy to run lead ads, and you add its link to the Instant Form. The link must open a web page, not a PDF, an image or a file download. Meta's Lead Ad Terms then hold you to that policy, so it should describe what you really do with the leads.

Is the DPDP Act in force now?

In phases. The definitions and the Data Protection Board apply from 13 November 2025, Consent Manager registration from 13 November 2026, and the main duties, such as notice, consent, security, breach reporting and people's rights, from 13 May 2027. Until then, section 43A of the IT Act and the SPDI Rules, 2011 still require a privacy policy on your website.

What must a privacy notice include under the DPDP Rules?

Rule 3 asks for an itemised description of the personal data, the specific purposes and the goods, services or uses they enable, and how people can withdraw consent, use their rights and complain to the Data Protection Board. It must be in clear, plain language and make sense on its own.

Who should be the grievance officer for a small business?

Usually the owner or a manager who reads email every day and can find a customer's records. Publish their name and a working email. The SPDI Rules ask for grievances to be resolved within one month, and the DPDP Rules let you set a response period of up to 90 days.

Does this generator store or send what I type?

Nothing you type is sent to our server. The policy is built in your browser, and your answers are saved only in this browser's storage so you can come back to them. Use Clear answers to remove them.

Is a generated privacy policy enough to comply with the law?

It's a good starting point, not legal advice. Compliance also depends on what you do: asking for consent, answering requests on time and keeping data secure. Have a lawyer review it if you handle health, financial or children's data, or anything sensitive.

What are the penalties under the DPDP Act?

Up to ₹250 crore for failing to take reasonable security safeguards, up to ₹200 crore each for not reporting a breach or breaking the rules on children's data, and up to ₹50 crore for other breaches of the Act or Rules, as summarised in the Government's PIB note of 17 November 2025.

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